Jingles are a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. It’s the best source of advertising nowadays, because jingles in radio imaging produce long lasting effect on mind than other forms of advertisement like brochures or outbound calls etc. Jingle is always in a sequential tone and it catches more attention when you are on a journey and listening to radio so pay more attention to radio ads than any other form of ads. Radio ads are the oldest and most effective way of advertisement. Radio ads can take your product to all over the world so rapid publicity is possible.
We always give least importance to radio advertising but from a research it has been proved that radio jingles are among the strongest medium that can sell things. In the harsh realities of today's marketplace a great ad jingle can be a surefire way to crank your service and slogan to a wider audience and get your company some respect. So, what makes an advertising jingle unique? There are many ideas you should carefully research in order to make your new advertising music as effective as it's ever going to be.
If you talk to any media buyer they'll tell you that all you have to do is be present in the market. They’ll say that the percentage of media presence in the market will be roughly equivalent to your share of your target market. The great thing about radio jingles is that it's not as expensive as you might think. It's actually the most cost effective advertising medium there is, even beating out newspapers. So when you’re planning a budget for advertising you should always try to invest a portion into getting something noticeable produced.