Keeping costs down when producing multimedia for marketing campaigns can be a challenge for any seasoned marketer. As marketing budgets are slashed while costs soar, it is increasingly important to get the most bang for your buck when producing marketing projects.
Enter stock music. Stock music is an affordable (and easily attainable) solution to many marketing tight-budget problems. Sites like Productiontrax.com, shockwave-sound, and beatsuite provide thousands of stock music tracks that are high in quality and low in price, in wide variety of styles and genres. Most stock music tracks are easy to obtain, and have clear licensing terms, which make them perfect for marketing campaigns.
Price advantages and availability aside, some stock music comes with a couple of drawbacks. Namely, when you use stock music in a marketing project, you run the risk that the track has been used elsewhere in another project. This is known as non-exclusivity. If your project requires a unique soundtrack, seek music that is either offbeat, or not commonly used. Some libraries will offer an exclusive buyout price, meaning they will give you all the rights to the track, and prevent others from purchasing the track elsewhere in the future, for a much higher price.
Demanding exclusivity can be very pricey. Exclusive tracks may cost several hundred to several thousand dollars, which makes having a stock music track that might have been used once or twice before well worth it.
Another thing to consider when purchasing stock music is the genre and feel. Luckily, there are music tracks available in any feel you can imagine. Sites like Productiontrax.com have new tracks being added every day, so check your favorite stock music sites often to see if they have what you're looking for. Because there are so many tracks to choose from, you have the luxury to be super picky with your stock music selections.
Once you're absolutely sure you have the right music track for your campaign, remember to use it for everything, thus promoting brand cohesiveness and recognizability. Most people will be able to remember your brand within a few notes!