Music is a way for people to express themselves. Like any other art forms a right and wrong formula does not always create the best results. Originality and creativity has no bounds. Rap music was a way for young black American's to express the life they were living in the tough streets they were born into.
Along with the sometimes graphical lyrics hot rap beats were produced that added a fresh hip element that eventually crossed into main stream.
If you listen to the rap music that has gained a large audience throughout the world you will hear hot rap beats as a backing track that allows audiences to dance to the rhythm while the artist delivers his lyrical message.
Hot rap beats create a platform for what many consider modern poetry and allow for it to be delivered in a manner that sparks interest and draws a crowds attention. Audiences are drawn to the lyrical performance of the artist simply because of the beat and the foundation that has been set.
Consider these factors when you decide that you want to create hot rap beats people are interested in. It's a simple process and the research has been conducted. Listen to your favorite artist and learn from his beat structure.
Why are some songs generating more interest then the next? The answer is simply the hot rap beats that drive hysteria and generate interest and rhythm. To make your own learn from successful formulas and reproduce similar beats while always maintaining a fresh approach. Most importantly choose the tools of creation wisely.